A STRATEGIC & FRONT LINE TYPE SUPPORT

THE Strategic Brand stands uniquely at the epicenter of Brand, Strategy and Practice. Our experts have ran companies, businesses and brands and their approach goes at the heart of the enterprise strategy.

THE Strategic Brand uses its proprietary advisory practice and principles, as well as real world best in class benchmarks, to ‘co-pilot’ the transformation of a brand into a Strategic Brand or strengthen an existing Strategic Brand.

The process is tailored to the specifics of the brand to best match their position and destination.

Among our principles and to ensure mutual success:

• We pre-assess the likelihood of success of our potential joint work and prefer to candidly decline participation if the probability is not very high
• The ‘enterprise owner’ of the brand transformation should be the CEO or CMO
• We commit for the long run, to support and see the brand transformation through.
• We do as little ourselves as possible, so we remain at the strategy level, and to ensure that any work is owned and embedded with the enterprise leaders and associates, as well as their agencies.

Please reach out if you would like to consider and discuss your brand transformation or strengthening.