The first step of building or strengthening a Strategic Brand is to assess it. THE Strategic Brand has developed the 13+1-Imperative System, which can be used for a primary diagnostic.

THE Strategic Brand team can assist with and lead such diagnosis of your brand, using our proprietary assessment tool. It is usually a one-day exchange, followed with a formal diagnosis report and debrief.

Subject to intent, you might consider entering into a ‘Transforming the Enterprise Strategic Brand’ or ‘Strengthening Strategic Brand Imperatives’ cooperation.

You can start the diagnosis yourself. Go to ‘Assess Your Brand’ area on this site, where we have made the self-assessment tool freely available. Then use this measurement to consider and benchmark your strengths and gaps.

Reach out to us to benefit from our interpretation and help you frame your plan accordingly, using our proprietary methodology.