Our speaking engagements are of Four main types:
- Within an organization, with the Board and or Executive team, to introduce a dialogue on the transformational impact of a Strategic Brand and discuss the Enterprise’s leadership perspective
- Within a firm, with larger groups such as the CMO’s annual marketing summit or branded businesses annual conferences
- At cross-organisation events and conferences, where Business Strategy and or Brands are central themes
- At cross-organization global executive events when focused theme are discussed, such as crisis management or digital transformation
Speaking topics include:
- The compelling case for a Strategic Brand
- The role of Brands in the Fourth Industrial Revolution World
- The difference between a Brand and a Strategic Brand
- Placing the Brand at the epicentre of the Enterprise and its Strategy
- How to remove the impediments to building a Strategic Brand
- From 85% to 3% market share, thanks to your Brand
- Any of the Strategic Brand Imperatives, e.g. Purpose, Culture, People, Leadership, Partnering, Customer Centricity, Performance, Trust and/or Crisis