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The Coca-Cola Company Announces Senior Leadership Appointments - The Strategic Brand

The Coca-Cola Company Announces Senior Leadership Appointments

Creates New Chief Growth Officer Role

Elevates Innovation and Information Technology Functions

Three Senior Functional Leaders Announce Retirements

The Coca-Cola Company today announced a number of senior leadership appointments to drive its ongoing transformation into a growth-oriented, consumer-centered, total beverage company.  Key changes, which will be effective when President and COO James Quincey becomes Chief Executive Officer on May 1, include:

  • Combining Global Marketing, Customer and Commercial Leadership, and Strategy into one combined function under the leadership of a new Chief Growth Officer to drive growth across five strategic beverage categories.
  • Appointing a Chief Innovation Officer to elevate Global Research & Development into a standalone innovation function reporting directly to the CEO.  This represents the increased importance of innovation to the company’s growth plans.
  • Positioning the Information Technology function as a direct report to the CEO given the importance of digitization as a growth enabler for the company’s business.
  • Combining key global transactional and expertise services into an expanded and reconstituted Integrated Services organization that will primarily focus on financial, procurement and associate shared services.

“Today’s organizational announcement is another building block in our company’s transformational journey,” Quincey said.  “We are moving quickly to structure our organization for faster growth and to ensure we can respond to the fast-changing needs of our consumers, customers, system and associates around the world.  Each of the leaders named today is highly capable and understands our clear mandate for change, and I look forward to partnering with them as we transform our business for the future.”

The changes support work already under way to create a leaner, more agile corporate organization that is focused on strategy, governance and vital strategic initiatives, such as innovation and portfolio growth through leading brands and categories.  They also follow changes made by Quincey to the company’s international operations leadership team last year.

Senior Leadership Appointments

Leaders assuming new or expanded responsibility in the organization and reporting directly to Quincey, effective May 1, include:

Francisco Crespo, who currently serves as President of the Mexico business unit, will fill the newly created role of Chief Growth Officer.  A 28-year company veteran, Crespo will lead the company’s global marketing, corporate strategy, and customer and commercial leadership teams to create a consolidated team with a clear mandate for driving global growth. This role will lead the evolving category cluster model focused around five beverage categories: sparkling, juice/dairy/plant-based, tea and coffee, water and enhanced waters and energy.  Julie Hamilton, Chief Customer and Commercial Leadership Officer, and the Corporate Strategy and Planning and Global Marketing leadership teams will report to the Chief Growth Officer.

Crespo is uniquely qualified for this role, having successfully led the expansion of Coca-Cola’s total beverage portfolio in each of the key Latin America markets where he has worked.  Since 2013, he has overseen the continued expansion of products and brands in Mexico, which is one of the company’s most important international business units.

Source:  Coca-Cola Company Press Release – Atlanta, USA – 23 March 2017

Learn more on:  http://www.coca-colacompany.com/press-center/press-releases/the-coca-cola-company-announces-senior-leadership-appointments