THE Strategic Brand uses proprietary well-codified advisory practice and principles to ‘co-deep dive’ any of the 13+1 Enduring Strategic Brand Imperatives.

From the diagnosis, it might appear that the strengthening or transformation of a brand into a Strategic Brand requires focused upgrades of one or a few Strategic Brand Imperatives.

We identify these Imperatives with you. For each of them, we have a proprietary approach, tools as well as real world best in class benchmarks. They are tailored to the specifics of the brand and applied to best match its position and destination.

The same working principles apply as before, to ensure mutual success.

An example of a specific Strategic Brand Imperative ‘Customer Centricity’ is provided in the ‘Assess your Brand Customer Centricity’ on this site.

You can start the diagnosis on this Strategic Brand Imperative yourself. Go to ‘Assess your Brand Customer Centricity’ area on this site, where we have made the self-assessment tool freely available. Then use this measurement to consider and benchmark your strengths and gaps. Reach out to us to benefit from our interpretation and help you frame your plan accordingly, using our proprietary methodology for this Imperative and others.

In a broader sense, please reach out if you would like to consider and discuss your brand transformation through ‘co-deep diving’ of a selection of Strategic Brand Imperatives.