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Speaking - The Strategic Brand

Our speaking engagements are of Four main types:

  • Within an organization, with the Board and or Executive team, to introduce a dialogue on the transformational impact of a Strategic Brand and discuss the Enterprise’s leadership perspective
  • Within a firm, with larger groups such as the CMO’s annual marketing summit or branded businesses annual conferences
  • At cross-organisation events and conferences, where Business Strategy and or Brands are central themes
  • At cross-organization global executive events when focused theme are discussed, such as crisis management or digital transformation


Speaking topics include:

  • The compelling case for a Strategic Brand
  • The role of Brands in the Fourth Industrial Revolution World
  • The difference between a Brand and a Strategic Brand
  • Placing the Brand at the epicentre of the Enterprise and its Strategy
  • How to remove the impediments to building a Strategic Brand
  • From 85% to 3% market share, thanks to your Brand
  • Any of the Strategic Brand Imperatives, e.g. Purpose, Culture, People, Leadership, Partnering, Customer Centricity, Performance, Trust and/or Crisis