ASSESS YOUR ‘Personal’ brand

The most important brand is YOU. So apply ‘THE Enduring Strategic Brand’ System to your ‘Personal’ brand to truly build and live your ‘Personal’ brand.

There are three main areas where applying the 13+1 Brand Imperative System might make a major difference to your ‘Personal’ brand.

Your ‘Personal’ brand versus the ‘Real You’

Using some of the usual feedback tools – e.g. DiSC, Meyers & Briggs, VIA survey and self-reflection -, develop first a deep understanding of your true self in each and all of the 13+1 Brand Imperative spaces.

Using coaching, 360 degrees and other feedbacks, measure and understand your brand as perceived by others.

There will be areas of alignment and differences or gaps between the ‘Real You’ and your ‘Personal’ brand – how people perceive you.

THE Strategic Brand ‘Brand Coach’ team would be delighted to assist this interpretation and help you frame a plan accordingly. Please reach out and we will be in contact soon.

Your ‘Personal’ brand versus the ‘Organisation’ brand

Having understood the ‘Real You’ and your (perceived) ‘Personal’ brand, now apply the 13+1 Brand Imperative System to the ‘Organisation’ brand. As before, this will point to areas of alignment and differences

If you cannot demonstrate that your purpose and values fit with those of the enterprise, you should seriously ask yourself whether you want to belong to the organisation for much longer. No need to fail fulfilling your potential, because of the mismatch between your and the organisation’s cultures.

THE Strategic Brand ‘Brand Coach’ team would be delighted to assist this interpretation and help you frame a plan accordingly. Please reach out and we will be in contact soon.
 

Your ‘Personal’ brand vs. other people brands

Finally, reflect on people’s brands around you: your partners and customers, your boss, your peers and your team. When you consider them, use systematically the 13+1 Brand Imperative system.

Doing so will help you with your connection with these individuals – and it might also inform your own understanding of how they perceive you, meaning your ‘Personal’ brand from their perspective.

This diagnosis and being eyes wide open on your ‘Personal’ brand from using the 13+1 Brand Imperative System will hopefully help you be more confidently ‘showing rather than telling’ and become more authentic, more comfortable in your skin and compelling to your audiences.

THE Strategic Brand ‘Brand Coach’ team would be delighted to assist the interpretation and help you frame a plan accordingly. Please reach out and we will be in contact soon.