How to use the 'Brand Customer Centricity' Tool

Just enter your rating from 1 to 5 in the table below against each of the Imperatives and your Brand Customer Centricity ‘radar’ will appear immediately. By filling your name, brand name and email address you will receive a short report via email instantly.


Then, use this diagnosis to consider your brand strengths and gaps on Customer Centricity, as well as benchmark its profile against other brands, including exemplary and best in class ones.

THE Strategic Brand would be delighted to assist this interpretation and help you frame a plan accordingly. Please reach out and we will be in contact soon.

Step 1

Please fill in your details below

Step 2

Pick in your ratings below





Step 3

Now generate your chart

Step 4

Now submit to receive an email with your report.