- The Strategic Brand

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- The Strategic Brand

Where brands meet strategy

Tech: The Great Smokescreen for Marketers?

Dove Announces Global Partnership with Cartoon Network to Build Self-Esteem and Body Confidence

Brand ‘Christmas’ is the Embodiment of Joy

The BMW Magic of ‘Functional & Emotional’

Tidings of Little Joy – the Brexit Brand is in Serious Need of Strategy

BARTON: AMONG THE BEST ‘FUNCTIONAL & EMOTIONAL’ BRANDS!

TRESemmé Brings All Female Styling Team Back to New York Fashion Week

Unibet Announce Official Partnership with Aston Villa

McDonald’s and the International Olympics Committee (IOC) are Ending Their Long-running Partnership

Reducing CMO Turnover

Starbucks Debuts Voice Ordering

The Coca-Cola Company Announces Senior Leadership Appointments

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